1930s to 1950s
Matchbook covers were the way to advertise:
Witham's Appliances, M & M Smoke Shop, Penny Fine Foods, Snyder's Evinrude, Doctor's Ambulance Service, McCoy Tire Recap Co., Rod's Enterprises, Union Ave. Gift Shoppe, The Old River Dept. Store, Yosemite Ice Cream, King's Cleaners, Stop N' Shop Variety Store, Walt's Orchids, Frazer Service Co., M & M Smoke Shop, Cliff Greenleaf Used Cars, Sanitex Cleaners, Permanente Cement Company, Fraternal Order of Eagles, Aerie no. 93, Maurice Coiffure, Seiler's Mens Store, Jack Landson Drugs, Robert Hill's Save More Drug, Bail Bond Binger, Richardson's RCA radios, Bewicks Flowers, Union Ave. Smoke Shop, Trones Gas & Electric, Chevrolet Motor Center, Aaron Liquor Stores, Derrick Liquor Store, Joe's Meat Processing, Joe Bertolaccini, Headlight Shrunk Overalls, M.L. Myers Texaco, Jones' Body & Fender Shop, Kimball & Stone Druggists, El Adobe Motel, Gorman Motel & Cafe on Ridge Route US 99, Dew Drop Inn Union Ave., Desert Inn, Motor Court, The Cawelo Motel, Motel Inn Union Ave., Motor Court, The Desert Inn (cowboy scene), Sierra Vista Motel, Hotel El Tejon, A Home away from Home, Tegeler Hotel, Bakersfield Motor Hotel.

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